CraftOptics was founded in 2009 by Dr. Charles Caplan and Jeff Caplan, but its roots go back to the 1980s. Dr. Caplan, a dentist, wanted to see his work better and alleviate eye, back and neck strain during dental procedures. To solve this, he created Orascoptic eyewear, which quickly became the standard of care in magnification devices for dental professionals around the globe.
Over the years, dental patients started showing strong interest in the glasses. This convinced us that the ergonomic benefits of using magnification and lighting devices should be available to any detail-oriented professional. After further research into the visual challenges, habits and working positions of artists, CraftOptics was developed to address those concerns.
Today, our team is committed to helping our growing base of artists express themselves with less eye strain and physical stress. We’re here to answer your questions and help you see how CraftOptics can bring a new level of delight to your artistic endeavors.
Meet Our Team
CraftOptics has over 30 years of experience helping artists and other professionals reduce eye strain and physical stress while working.
Jeff holds a BSBA in Marketing from the Olin School of Business at Washington University and an MS in Business from the University of Wisconsin. His experience with the magnification market dates back to the 1980s with Orascoptic’s early development. From his first years as a hands-on representative at trade shows through 3 years as Executive Vice President of Orascoptic and 4 years as General Manager, Europe for Orascoptic, based out of Paris, Jeff has spent more than 30 years in international product marketing and sales, investment, and management. Today, Jeff heads back to trade shows to talk directly with customers. His focus is learning about your needs and how CraftOptics can help.
Dr. Charles Caplan
Dr. Caplan founded Orascoptic Research, now part of the Danaher-owned group of companies (DHR), in 1981. As CEO and primary product designer, Dr. Caplan focused on optical/magnification, surgical lighting, and ergonomic seating. The company’s products are now sold across the globe and hold the largest worldwide market share. Dr. Caplan has a rare ability to effectively balance the desires of end users with the technological focus of his team of optical and mechanical engineers. This skill has created some of the most successful magnification and lighting products sold in the dental and surgical market today.
Lynn Richgels, ABOC
Customer Service Manager
Lynn has over 20 years of optical experience, starting her career as an Optometric Technician and later becoming an ABO Certified Optician. Lynn is an expert in guiding patients through their eyewear and prescription options and specializes in helping CraftOptics customers solve their vision challenges, so they can see the fine details of their work with precision and comfort. If you have a question about your prescription or want to know what CraftOptics product is right for you – give Lynn a call.
Product Assembly Manager
Mira joined CraftOptics in 2014 and oversees product assembly and shipping. It’s highly likely she personally inspected, packed and shipped your CraftOptics to you. Mira has a background in the art world; working in the fashion industry, textile arts and ceramics. She is also an avid gardener who insists we have plants and flowers in the office.
Carolyn Benforado, Katie O'Connell, Stacey Caplan
Trade Show Representatives
Carolyn, Katie, and Stacey travel the country demonstrating CraftOptics products and guiding customers through their order options. They are the true faces of the company, spending countless hours helping thousands improve their vision. They look forward to meeting you at an upcoming show!
Exhibition & Event Manager
Kate joined CraftOptics in 2012 as office manager and knows all aspects of the company, having also served as customer service, assembly and trade show manager. Today, she manages our busy schedule of 30+ events per year, and you can also see her at a few key shows helping customers in the booth.
Holder of 13 US patents, Mr. Buchroeder has over 40 years of optical design experience, both as an independent consultant and with Hughes Aircraft, Bausch & Lomb, and several others. His client list ranges from nearly every major US defense contractor to international optical companies and numerous US Universities. Mr. Buchroeder and Dr. Caplan have collaborated on several optical products and patents, including those now in the dental and medical marketplace being sold by Dr. Caplan’s former company. Mr. Buchroeder has a BSME from UC Berkeley, an MS from the University of Rochester, and a PhD from the University of Arizona.